We know there're so many factors that shape your choice of home. It's got to be the right fit emotionally, reflecting who you are and where you want to be. And then there're the practical things to consider - price, inclusions and the people behind the build.

We understand it's a life-changing decision. So our focus is to make your experience with us positive, seamless and affirming - and as memorable as our homes.

We love being different. Setting the trend. It's why all of our homes are designed by a registered architect. Homes that make a lasting impression; stop people in the street. Little surprise that we appeal to the design savvy homebuyer who isn't prepared to settle for the ordinary in life. Who appreciates style and quality, but also expects value for money.

We never take for granted the trust you place in us. And we don't want you to be daunted by what to expect. So from the outset your costs are fixed. You'll also be given an agreed site start date*. Total transparency. In other words no hidden surprises along the way.

It begins from the moment you enter one of our display centres. Our sales executives genuinely care about our homes and the people who live in them. They'll spend the time getting to know you and your needs. This level of dedicated one-on-one service will continue throughout your build, from specification and construction to well after we hand over the keys with our After Settlement Care. For everyone at Urbanedge it's about creating relationships, not transactions. It's all about you.

Our reputation is built on the quality of our craftsmanship. From concrete to frame to inclusions, we set the benchmark. It's something we will never compromise on. There's a good reason why you won't see us building 1200 homes a year. Our tradesmen and suppliers all share the same passion; motivated by quality and integrity not volume and price.

* Site start subject to land title and finance availability